Table of contents
- Home page and quick setup
General information about the app and quick setup guide. - Connecting your social media accounts
Required step: Connect the app with your social media accounts. - Templates
Explore in-built or create custom templates for your social media posts. - Posts
Create social media posts: - Automations
Publish posts about specific products on a schedule or by a trigger. - Settings
Specify the language for AI-generated text. - FAQ
Welcome to the user guide for AutoPost: Social Media AI Post — an application designed to streamline your social media management by automating the posting process on Instagram and X (formerly Twitter). This guide will help you navigate the app's features, ensuring you maximize its potential to enhance your online presence.
Getting Started
To ensure a smooth setup and optimal use of AutoPost, we recommend configuring the app in the following order:
- Connect Your Social Media Accounts.
- Create and Customize Post Templates.
- Create Posts.
- Set Up Automation Rules.
The app’s Home page serves as a central hub for managing social media activities, offering features for account connection, template creation, post management, and automation.
Use the Quick setup guide on the Home page for one-click access to key settings and faster configuration.
Let’s look at each step in detail.
Connecting your social media accounts
After installation, the first step is to connect your social media account.
Navigate to the Accounts page or click on the "Open Accounts" button in Quick setup guide.
Here you can view the list of supported social media platforms and any connected accounts.
Find the platform you wish to connect (Instagram or X). Click Add account next to the selected platform. You will be redirected to the respective social media authorization page.
Log in using your social media credentials. Click on the “Authorize app” button to grant AutoPost permission to manage your account. It's necessary for publishing posts on your account.
Your connected account will now appear in the Accounts section on the home page and in the list under the corresponding social media platform in the Accounts page.
Note:
The application supports one account for each social network platform. If you try to connect another account to a platform where an account is already connected, the connected account will be replaced.
Templates
Open the Templates page to create templates for your future posts.
By default, there are built-in templates - standard and AI - that are ready to use. You can also create custom templates to meet your business needs.
To create a new custom template, click the Create button.
Note
If the Create button is disabled, it means you haven't connected the app to any of your social media accounts. Posting is not possible without this connection. Please return to the Accounts page and connect your social media account.
Specify the Name of the template and select the type of template:
- Standard template - a template created using variables and the text you add.
- Advanced AI template - a template created using variables and the text generated by AI for your posts.
Content - write content for your template and add variables to display relevant information in your posts.
For an Advanced AI Template, an additional variable AI_Result is available. Add it to the content, and AI will generate relevant text in its place.
To ensure the AI output aligns with your needs, edit the AI Prompt field (appears when Advanced AI template is selected) to share your instructions on content generation.
When a template is configured, don’t forget to Save it.
On the right, you’ll find a Preview of the sample post created using your template. Switch between modes to view how the post will look like on each social media platform.
After that, you’re ready to start creating posts using your template.
Posts
Open the Posts page to create and manage your social media posts.
In the upper-left corner, you'll find a tab switcher to navigate between your connected social media accounts. Each platform displays its own list of created posts.
Select the platform and click the "Create" button.
In the dialog window, select the product you want to describe in your post and click "Create".
Note
Once a post has been published, it can't be published again. If you want a post to be republished or posted multiple times, you can do this with automations.
A post creation page will open, allowing you to select a template for the post.
Let's look at the available configurations for standard and advanced templates separately.
Post configurations using standard template
Template - select the template you want to use for this social media post.
Include media (available for X) - choose whether to include the product image in the post. The main product image will be used or you can upload custom image in the right column by clicking Add image button.
Media type (available for Instagram) - choose whether to create an Instagram post or story. If you select story, text fields will be disabled, and only the image will be displayed.
Post template - the text based on the selected template will be displayed here. You can modify it and change variables for this specific post.
Preview - check how the post will look.
Below the preview, you can upload a custom image. Otherwise, the main product image will be used in the post.
Once the post is created, you can either Publish it immediately or Save it for later.
After a post is published, you can view it from the app on the post configuration page by clicking the Open post button, or directly on your social media profile.
Post configurations using AI-powered template
Template - select the template you want to use for this social media post.
Template flexibility - choose between strictly following the template or opting for flexible generation:
- Strictly according to template - AI will generate text strictly following the variables in the template, with the generated text placed at the {AI_RESULT} location.
- Flexible Variable-aware generation - AI will consider all the variables in the template, but their order will be flexible.
Include media (available for X) - choose whether to include the product image in the post. The main product image will be used, or you can upload custom image in the right column by clicking Add image button.
Media type (available for Instagram) - choose whether to create an Instagram post or story. If you select story, text fields will be disabled, and only the image will be displayed.
Generated post content - here, you can view and edit the post content. Click the Generate button to generate content for the social media caption and replace variables with relevant information.
Note:
At the top, you'll see a notice showing how many times you can generate or regenerate AI content. Typically, you can generate AI content for one post up to 5 times.
Note
You can specify the language for AI-generated text in the Settings section.
Preview - check how the post will look.
Below the preview, you can upload a custom image. Otherwise, the main product image will be used in the post.
Once the post is created, you can either Publish it immediately or Save it for later.
After a post is published, you can view it from the app on the post configuration page by clicking the Open post button, or directly on your social media profile.
Automations
If you want to publish posts about specific products on a schedule or automatically post typical social media updates whenever any product in your catalog is released or updated, you can do this with automation rules.
Note:
The Automations section is not available for the Free plan. To use it, upgrade your Subscription.
To create a new automations rule, navigate to the Automations page or click Create automation rule button on the Home page.
In the upper-left corner there is a tab switcher for navigate between your social media accounts. Each platform displays its own list of created automations.
Select the social media platform and click the Create button.
You can choose between targeting a specific products, collections or setting conditions for your automations:
- Select products - manually pick one or multiple specific products.
- Select collections - choose one or more product collections to create a focused sequence of posts featuring those products.
- Set conditions - define criteria that products must meet to be included in the automation.
Available conditions are:
- Product creation time (within the last x hours)
- Product update time (within the last x hours)
- Product title contains (enter text)
- Product status (active / draft / archived)
Note
If you manually select products, any collections, or conditions you set will be ignored. The rule will only apply to the products you explicitly chose.
Note
There is a limit of 250 products maximum in the publishing queue.
Click Next.
Set the Rule Name, choose a Template for all posts created through automation.
Template flexibility setting gives you control over how closely the AI follows your chosen template when generating content for your automated posts.
You have two choices:
- Strictly according to template: If you select this option, the AI will generate text that precisely fills in the variables you've defined in your template. The generated content will always be placed exactly where you've indicated with the {AI_RESULT} placeholder in your template. This is ideal when you need highly structured and predictable output for your automated posts.
- Flexible Variable-aware generation: Choosing this option allows the AI more freedom. It will still consider all the variables you've included in your template to create relevant content, but it might arrange them in a different order within the generated text. The AI will intelligently weave the information from your variables into a more natural-sounding output. This option provides more varied and engaging content while still ensuring all your key information is included in your automated posts after publication.
You can also choose whether to include media in the posts.
When multiple products are selected by your rule, you can control the order in which they appear in your posts using the Product sorting order setting:
- Random order: Products will be published in a random sequence.
- Newest first: Products created most recently will be published first.
- Oldest first: Products created earliest will be published first.
- Best sellers first: Products with the highest sales will be published first.
Click Next.
Schedule - specify the day(s) of the week and time for when post(s) will be scheduled.
Note
The app uses UTC+0 timezone.
Select Actions after publishing all product posts:
- Disable automation: After each product in your queue is published once, the automation for this rule will turn off.
- Keep posting on schedule: Products that meet your criteria will be continuously published and republished according to the schedule you've set. This cycle will repeat indefinitely until you manually disable the automation.
- Post once, then skip: Each product in the queue will be published one time. Once all current products have been posted, the rule will pause. If new products that meet your conditions appear later, the rule will automatically reactivate and publish them (each new product once). Previously published products will not be posted again.
- Post twice, then skip: Each product in the queue will be published two times (once in each cycle). After a product has been published twice, it will not be posted again. Once all current products have been posted twice, the rule will pause. If new matching products are added later, they will be published twice.
Click Done.
When a new automation is created, an Overview page will open. Here you can edit the automation, disable it, check the Publications and the Queue, or start it manually instead of waiting for an event to trigger it.
Settings
Here, you can specify the Language for AI-generated text.
Set the Queue Creation Behavior - this setting lets you control when the list of products for your automated posts (the queue) is created:
- At launch time (Default): The product queue will be generated each time your automation is scheduled to run. This ensures that your posts always feature the most up-to-date selection of products based on your current rules.
Note: This is particularly useful if you have delayed schedules or your product catalog changes frequently. - Immediately: The product queue will be created as soon as you set up or save your automation rule. You can then view this queue in the "queue" tab.
What happens when you save your automation rules:
- For existing automations that already have a queue: If you resave the automation settings (for example, if you change the name), the existing product queue will remain as it is. It will only be updated if you make changes to the product selections (manual products, categories, collections) or the conditions themselves.
- For new automations and when restarting existing ones: The "Queue creation behavior" setting you choose will be applied.